How life
could change.
Explore how AI could change what people expect, value and choose.
“LIFE ON DELEGATE”
Chasing refunds, rearranging bookings, remembering repairs: consumers will look to AI to take responsibility for the unfinished business of everyday life.
“TRUST ON MY TERMS”
As AI knows more and acts on their behalf, people will expect clear choices about what to share, authorize and challenge.
“MADE FOR ONE”
Consumers will expect services to accommodate a changed plan, a shared household or an unusual need as part of the ordinary offer.
“CAPABILITY UNBOUND”
People who can build their own app, design their own experience or solve a problem themselves will rethink what they need to buy.
“MORE THAN HUMAN COMPANY”
An AI companion available at any hour could change who people turn to for comfort, conversation and a sense of being understood.
“PROOF OF HUMAN”
As polished work becomes easier to generate, the person who made something, and what they contributed, could become a bigger part of its appeal.
“SELF, REWRITTEN”
AI could become a sounding board for the person you want to be, while quietly shaping the picture you have of yourself.
“LIFE UNDER CARE”
Consumers will want health support that helps them through the days between appointments, including the practical work of getting on with life.
“MEANING AFTER EFFICIENCY”
When AI can do more of an activity for them, people will choose which pleasures, challenges and shared experiences they want to keep.
“UNEQUAL TOMORROWS”
Affordable AI could widen what people can do, while income, confidence and access to support shape how much of that promise reaches them.