THE THINKERS

The minds opening up the future.

Selected faces from our wider reading list. Explore the people whose work we’re reading, questioning and learning from.

Follow their work in their own words. Inclusion does not imply a working relationship with Serious Shift or endorsement of the project.

THE READING LIST

Explore the reading list.

106 thinkers

Shoshana Zuboff

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Photo: Alexander von Humboldt Institut for internet and society · video description photo credit: Falling Walls Foundation · CC BY 3.0 · Resized and re-encoded; displayed in a circular frame · Licence

Nanjala Nyabola

New to the reading list

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Sherry Turkle

New to the reading list

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Photo: jeanbaptisteparis (2009-03-12) · CC BY-SA 2.0 · Resized and re-encoded; displayed in a circular frame · Licence

Helen Nissenbaum

New to the reading list

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Allison Daminger

New to the reading list

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Yuk Hui

New to the reading list

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Photo: Dani Blanco / Argia fototeka (2024) · CC BY 4.0 · Resized and re-encoded; displayed in a circular frame · Licence

Anita Gurumurthy

New to the reading list

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Photo: Joi Ito (2005-04-22) · CC BY 2.0 · Resized and re-encoded; displayed in a circular frame · Licence

Paola Ricaurte Quijano

New to the reading list

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Sábëlo Mhlambi

New to the reading list

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Tshilidzi Marwala

New to the reading list

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Stefano Puntoni

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Consumer psychology and human–AI experience

Makes a whole-map distinction between being observed, categorized, delegated for, and socially engaged. Efficiency gains can coexist with feeling replaced or losing authorship of an outcome.

Sandra Matz

New to the reading list

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Computational psychology, AI-mediated choice and persuasion

What happens to taste and identity when an AI chooses for you, and what happens to desire when persuasion is automatically tailored to you? This connects delegated consumption, variety, influence and agency in one sustained programme. Her 2026 preprint finds different trade-offs for generic and personalized agents; it does not show that every AI choice makes everyone identical.

Julian De Freitas

New to the reading list

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Consumer AI relationships and ethical intelligence

Connects benefits of synthetic attention to attachment, continuity and vulnerability when the service changes. Can distinguish a felt relationship from a reliable product feature.

Chiara Longoni

New to the reading list

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Consumer psychology and AI acceptance

Explains why consumers do not simply buy the most capable AI: perceived understanding of their individual situation and of how the system works can shape acceptance.

Carey Morewedge

New to the reading list

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Consumer decision-making and psychological ownership

Explains where delegation threatens what someone values about themselves, and how access-based consumption changes the feeling of ownership. Valuable for human premium, self-provision and rented capabilities.

Naomi Yamashita

New to the reading list

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Human–AI relationships and social connection

Studies how everyday AI relationships reshape disclosure, trust and connection with other people. Her coauthored work examines cooperative chatbot interaction and social attitudes; her Japanese talks ask how AI support can reconnect people to human professionals rather than displace them. Bounded studies do not establish that AI causes loneliness or replaces human care.

Chunqing Li

New to the reading list

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Consumer–robot relationships and human–machine experience

Studies consumer relationships with social robots, distinguishing rapport, companionship, attachment and love. Her coauthored June 2026 framework proposes how human–machine experience evolves across people, machines and groups. This is a conceptual research programme with proposed studies, not completed empirical proof of consumer symbiosis.

About the list and photographs

Our reading list includes more than 100 thinkers. Article citations identify the specific work used in this edition. We have not read every publication by every person listed; continuous monitoring is not yet running.

Each photograph links to its source and licence. We use initials where permission to reuse a photograph has not been verified.